Results›Q for Quinn
Q for Quinn
A Canadian sustainable sock brand shifted acquisition from Facebook to Google and reached record sales without raising spend.
Sustainable Apparel · DTC
The situation
Q for Quinn is a Canada-based sustainable clothing company making organic cotton and responsibly sourced merino wool socks, produced without harmful chemicals. Their customers are people with sensitive skin and buyers who care where their clothing comes from.
The challenge
After peaking in 2021, the company could not sustain growth into 2022. The market had become saturated, and Facebook Ads — their primary channel — was returning less and less for the same effort.
What we did
- Shifted acquisition focus from Facebook to Google, where purchase intent is expressed rather than inferred
- Deployed Google Shopping and Performance Max against the catalog
- Optimized keywords and built high-efficiency search campaigns for top-of-funnel demand
- Held spend flat between comparison periods so the gain was attributable to structure, not budget
Results
OutcomeRecord sales for the company
SpendHeld at comparable levels between comparison periods
TimeframeOctober 2022 onward
“We were able to sustain growth through improved Google Ads performance without increasing ad spend, achieving record sales.”
More work
Keep reading.
Systematize your business. Amplify your team.
Every engagement starts the same way: we map how work moves through your business, find where it gets stuck, and show you the highest-leverage thing to fix first.