Results›Designer Frames Outlet
Designer Frames Outlet
An established eyewear retailer that looked like it had maxed out its account found another 34% of return on ad spend.
Eyewear · eCommerce
−23.4%
Cost per conversion
The situation
Designer Frames Outlet sells high-end eyewear — Prada, Coach, Versace — and has been running Google Ads since late 2015. This was a mature account with a long history, not a greenfield build.
The challenge
After a record 2021, DFO needed to keep scaling through 2022–23 in a market where they had already taken meaningful share. The easy growth was gone; what remained required finding efficiency inside an account that appeared fully optimized.
What we did
- Refined keyword strategy month over month rather than attempting one large rebuild
- Identified the highest-efficiency campaigns and concentrated budget into them
- Built search campaigns against new landing pages to open up incremental demand
- Added Performance Max to reach top-of-funnel traffic the existing structure never touched
Results
Conversion value+44.57%
Conversion rate+51.30%
Return on ad spend+34.43%
Sales+23.73%
Cost per conversion−23.41%
Timeframe2022–2023
“We found a way to continue to scale an account that we had already seemed to max out traffic on.”
More work
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