Results›High Cotton Ties
High Cotton Ties
A family-owned maker of handcrafted American ties and bow ties grew revenue 30% — on a slightly smaller ad budget than before.
Accessories · DTC
−6%
Ad spend
The situation
High Cotton Ties is a family-owned business specializing in handcrafted gentlemen’s accessories — ties, bow ties, and cummerbund sets — built on a commitment to American craftsmanship.
The challenge
They wanted to scale Google Ads without scaling cost. In-house Google Ads experience was limited and only a handful of campaigns were running, which meant the account had never been given the structure it needed to perform efficiently.
What we did
- Rebuilt product feed data segmentation so Performance Max had clean signal to work with
- Restructured PMax asset groups around how the catalog actually sells
- Shifted bid strategy toward efficiency rather than raw volume
- Held budget flat, so every gain came from performance rather than from spend
Results
Overall revenue+30% on the same budget
Conversion rate+128.03%
Return on ad spend+37.07%
Conversion value+27.81%
Sales+29.62%
Ad spend−6%
“A focus on campaign efficiency and strategic Google Ads management led to a 30% revenue increase — on the same budget as before.”
More work
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