TB Nation
A DIY boat-building brand with a large community turned smart-shopping guesswork into a structured funnel — conversions up 339% in 30 days.
The situation
Tiny Boat Nation sells DIY boat-building products, from small accessories through to boat motors. They have an active YouTube and Facebook community that comes to them for hobby advice as much as for product — a genuine audience, already earned.
The challenge
After several months on a basic smart shopping campaign, they wanted to scale. The harder problem was that smart shopping was largely harvesting an audience they had already built. Growth needed to come from non-branded demand, and nothing in the account was structured to find it.
What we did
- Built a shopping campaign funnel targeting specific search terms and high-ticket product groups such as motors, for volume and control
- Launched a dedicated branded search campaign to hold top position on their own name
- Moved branded terms out of smart shopping so that budget could chase genuinely new demand
- Separated branded and non-branded reporting so growth could be measured rather than assumed
Results
“With a few adjustments and an expanded strategy, we saw significant growth and built momentum going into peak season.”
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