Results›J. Devlin Glass Art
J. Devlin Glass Art
Seven Performance Max campaigns, segmented by product category, doubled traffic and sales in six months.
Home Décor · eCommerce
6 months
Time to result
The situation
J. Devlin Glass Art is a retailer of handcrafted glass art — frames, lighting, ornaments, and seasonal pieces — with a catalog that behaves very differently from category to category.
The challenge
Google Ads performance had plateaued. The account was no longer producing growth in traffic, sales, or return on ad spend, because a single undifferentiated structure was being asked to sell products with completely different buying patterns.
What we did
- Split the account into 7 Performance Max campaigns segmented by product category — frames, lighting, ornaments, seasonal, Valentines, and miscellaneous
- Tailored bids, imagery, and ad copy to each category rather than to the catalog as a whole
- Adjusted campaigns continuously against seasonality and live performance data
Results
Website trafficDoubled
Total salesDoubled
Timeframe6 months
“Machine learning for ad delivery and targeting optimized their ad spend and generated a higher return on investment.”
More work
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