We believe it’s in the best interest of the client to get started fast and get the advertising started on the right track. Therefore, when we first start, we do a lot of work…keyword research, market analysis, competitor research, analyze past performance data, conversion tracking checks, and develop a proposed advertising strategy. We then document this in a detailed report and review it with you. Our goal is to make sure we are on the same page and start on the right track. Many ad agencies “spread out” this work over 60 to 90 days and ask for long-term contracts. We get started fast and do not ask for a long-term contract…we think we should be proving ourselves and earning your business every day.
This is a very hard question to answer. Google Shopping ads get most of their traffic on the search results page. Getting on the search results page depends on several factors including competition, amount you’re willing to bid, and your product data feed. Therefore, monthly estimates are impossible to get accurate. If you are new to Google Shopping, we recommend setting a test ad budget of $500 to understand the market, potential traffic, and actual cost per click rates. This will allow us to better estimate what your potential monthly ad spend and traffic could be from Google Shopping.
Your return on investment or net profit from Google Shopping really depends on the value you are presenting to customers in comparison to similar products and competitors on the market. If you are offering more value than others and have a high propensity for repeat purchases, your ROI could be very high. If you have the same exact products as everyone else, mid range or higher prices, and average website design, your ROI would likely be average at best. For most ecommerce companies, ROI from Google Shopping is higher than Google text ads or display ads on the Google display network?
Our goal is to make this partnership a win – win. We only succeed when you succeed, which means we need to grow your sales! The flat fee helps cover fixed costs. The flat fee will be automatically billed each month, and an invoice will be sent for the 2% of revenue that is driven from advertising campaigns we manage.
Yes, we work all e-commerce platforms, including BigCommerce, Magento, WooCommerce, and Clickfunnels. However, in some cases there may be an additional set-up fee or may take longer to setup. We cannot guarantee setup times.
Yes, we offer our proprietary Google UTM Facebook Retargeting for our private clients. However, do not offer Facebook Ads to cold traffic.
Yes, we can do the full range of advertising campaigns within Google AdWords and Bing Ads. We often do text ads, dynamic remarketing ads, display ads, etc, etc. We offer these for an additional fee, please contact us at firstname.lastname@example.org for additional information.
You will have two points of contact.. Your Account Manager will be the main point of contact for reporting, performance, account changes, etc, etc. Your PPC Manager will help to develop the advertising strategy. Both will be available to discuss your account. Your team is available for emails and/or phone calls and everyone on your team is located in the office in Columbus, Ohio.
This is a great question…there are three reasons. First, we implement our unique Google Shopping Keyword Targeting process to make sure your campaigns are focused on the most successful terms, while minimizing your ad spend on low quality terms. Second, our Shopify and eCommerce specialization plus years of experience with Google Shopping gives us better insights into what actually grows your business and allows us to drive better results. Third, our performanced based pricing model ensures our goals are aligned with yours and pushes us to grow your sales and profits, which results in a true partnership.
If you are selling products, then yes! …Google Shopping could be a good channel. However, we like to think of ecommerce marketing in terms of primary channels and secondary channels. If you are a beauty product, fashion product, impulse type product, innovative product or similar type products, then Google Shopping could be a great secondary channel after marking via Facebook, Instagram, influencers, etc. If you are a utility product, commodity product, research heavy product or high ticket product, Google Shopping is a great primary channel.
In many cases, Bing Shopping can drive a higher ROI. Between less competition and generally an older, more affluent user base, Bing is often an untapped channel that many overlook. Of course, there are some risks to Bing Shopping if you don’t do it right. Bing’s algorithm isn’t as precise at aligning search intent with products and targeted keywords. Therefore, the process to minimize risk and maximize long term ROI.
The simple answer is to diversify your traffic sources. However, the better answer is to protect your brand and products and to “own” the secondary channel. We get lots of call from companies who have a popular t-shirt slogan, trendy product, beauty product or popular fashion product that has spent a lot of time and money creating the market through Facebook, Instagram and influencer marketing, but the suddenly see aggressive competitors “stealing” sales by running low price Google Shopping ads.
It is simple…it is in your best interest to gradually implement our strategies by starting small and ramping up over four months. We don’t want to “swing for the fences” the first month and over spend or gamble big with your ad spend. We want a steady, predicable increase in performance and profits. We want you to spend as little money as possible to prove results and then scale from there.
Great question…a lot of agencies will create their campaigns in their account and keep all the data from you, which effectively locks you in to paying them every month. This is not in your best interest. We do everything within your accounts, including Google Ads, Bing Ads, and Merchant Center Accounts. You retain all data, campaigns and data feeds.
“Easton Digital have done an amazing job at taking our Adwords marketing to another level. When we started with them, we had just come out of working with a costly agency. They jumped right into our account and re-organized the campaigns and ad groups to match best practices.”
All Time Trading
The team at Easton Digital are great people to work alongside. They do a phenomenal job at keeping ACOS low and providing pricing strategies to increase sales. Their ability to increase sales while maintaining low spending is ideal for our bottom line, and we recommend their services for any businesses looking to outsource their Google Ads.”
Owner, School Outlet
“Easton Digital team put together a plan that allowed us to reduce our overall spend while increasing our spending on words that are important to our business. We’ve seen a 40% reduction in ad spend with a 15% uptick in sales. We highly recommend Easton Digital.”