PERSONAL AND OTHER INFORMATION
“Personal Information” is information about a user of the Website that is personally-identifiable to the user, such as the name, address, email address, telephone number and other information specific to the user. Personal information about a user is provided by the user when they use the Website. We may also collect and process information about a user’s actual location, using the user’s IP address, GPS, and other methods using sensors in nearby equipment, such as Wi-Fi access points and cell towers.
Children’s Online Privacy Protection Act Notice: EASTON DIGITAL does not knowingly collect Personal Information from children under the age of thirteen. The Website and its content are not directed to children under the age of 13. In the event that we learn that we have unknowingly collected Personal Information from a child under the age of 13 without parental consent, we will delete that information as quickly as reasonably possible.
WHAT TYPES OF NON-PERSONAL INFORMATION DO WE COLLECT?
Other information can be collected from the user’s use and navigation of the Website – such as device-specific information — for example, a user’s hardware type, operating system version, unique device identifiers (UUID), mobile network information, and server log information (typically, a user’s IP address, browser type, browser language, date and time of request and cookies – discussed separately below).
HOW DOES EASTON DIGITAL COLLECT PERSONAL INFORMATION?
Your log-in information is automatically reported by your web browser to our server each time you make a request to access a web page and may also be reported when the content of the webpage is downloaded to your browser. When you use the Website, our servers automatically record some of your log-in information (including your web request), your IP address, your browser type, your hardware type, and other types of Anonymous Information identified above, any referring websites/URL’s, the number of clicks you implemented on the Website, what pages you viewed and other such information. This information helps us improve the Website and more accurately provide it to you.
HOW DOES EASTON DIGITAL USE PERSONAL INFORMATION COLLECTED?
EASTON DIGITAL uses your Personal Information to authenticate your access and use of the Website; to respond to your e-mail inquiries (when we deem such response to be appropriate); to respond to your submission of “Contact Me,” “Register Now,” “Get Started,” “Message Provider,” or other forms which involve your requests for information from us; to send you notices about changes to the Website; to send you notices about our services (including service-related announcements): to send you marketing information through our CRM system; and to manage and improve the Website to optimize our products and services.
We may also use your Personal Information (such as search terms) to optimize our exposure and availability on external web search engines such as Google©.
EASTON DIGITAL, like many businesses, sometimes engages other companies (“Service Providers”) to perform certain business-related functions (such as maintaining databases, distributing information, processing transactions, and hosting services). When EASTON DIGITAL engages a Service Provider to provide such business-related functions, we provide them with the information they need to perform such function, and such information may include Personal Information of a user. Service Providers are typically authorized to use such information only as necessary to provide such services to EASTON DIGITAL.
From time to time, Easton Digital may share Personal Information you provide us to third parties in your geographical region who have an interest in marketing to you. If a user receives such marketing communications, the user may opt out by following the “unsubscribe” procedure included with such marketing communication.
Google© Analytics. The Website may employ Google© Analytics advertising features that collect data about your traffic via Google© advertising cookies and anonymous identifiers (see “Tracking Cookies/Web Beacons/Social Media Widgets” below) as well as data collected through standard Google© Analytics implementation. EASTON DIGITAL strives to adhere to Google© Analytics Advertising policies. EASTON DIGITAL will not facilitate the merger of personally-identifiable information with non-personally identifiable information collected through any Google© advertising product or feature. EASTON DIGITAL reserves the right to test, turn-on or turn-off any of the Google© Analytics features from time to time without notice to you. By utilizing certain Google© Analytics Advertising Features, EASTON DIGITAL is required to disclose the following information:
– The Website may employ Google© Analytics Display Advertising features.
– The Website and other third-party vendors may use first-party cookies (such as the Google© Analytics cookie) or other first-party identifiers, and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together.
– Visitors to the Website site can opt-out of the Google© Analytics Advertising Features used, including through Ads Settings, Ad Settings for mobile apps, or any other available means (for example, the NAI’s consumer opt-out).
Notice to California Residents: EASTON DIGITAL does not currently maintain a process for individuals who use or visit the Website to review and request changes to any of their personally identifiable information collected through the Website.
EASTON DIGITAL stores Personal Information using generally accepted encryption and data-storage technology (such as SSL). We cannot guarantee that any information is totally secure. Even though EASTON DIGITAL reviews its encryption, data storage and data processing practices and security measures from time to time, third parties may unlawfully access, intercept or otherwise become aware of Personal Information or private communications. EASTON DIGITAL does not represent or warrant that the Website is protected from such unlawful interception or other harmful events, such as computer viruses, malware, data mining and security or privacy threats. We are not responsible for intercepted information sent via electronic means, including e-mail or e-commerce transactions. You hereby release EASTON DIGITAL, and its officers, directors, members, managers, employees, agents and assigns, from any and all claims, costs or expenses arising out of or relating to the use of information intercepted or accessed by third parties in an unauthorized or unlawful manner.
TRACKING COOKIES/WEB BEACONS/SOCIAL MEDIA WIDGETS
An internet tracking cookie (or HTTP cookie) or web beacon is a small piece of text or code stored on a user’s device by a web browser (such as Internet Explorer©, Apple© Safari©, Google© Chrome©, or Mozilla© Firefox©). Web pages (like those incorporating the Website) use tracking cookies for authentication, session navigation tracking, and storing site preferences. We use tracking cookies to better serve you when you return to the Website.
If you do not want to enable the Website to place tracking cookies on your computer, you can adjust your web browser’s security settings to block tracking cookie placement. You can also adjust your web browser settings to notify you when your computer receives a tracking cookie, which gives you a chance to decide whether or not to accept the tracking cookie before it is placed on your device. If you decide not to accept a tracking cookie from the Website, you may not be able to use all of the features of the Website.
We may collect non-personally identifiable information about how users of the Website navigate to and through the Website, including the number of visits to the Website and specific pages visited while at the Website and the IP addresses of those visitors to the Website. We may aggregate this statistical information and use it to help us administer and to enhance the Website and for research and development, user analysis and business decision-making. These aggregate statistics also may be provided to our marketing affiliates for use in our marketing or advertising activities and/or to assist Service Providers in connection with processing information or maintaining the operation of the Website.
BECOMING A EASTON DIGITAL CUSTOMER
Testimonials: We may post customer testimonials on the Website which may contain Personal Information, such as the customer’s name, photograph, location, and industry. We obtain our customers’ consent to post their Personal Information along with the testimonial, prior to posting the testimonial.
THIRD PARTY SITE LINKS
GOVERNING LAW; INDIVIDUAL NATURE OF CLAIMS