Google Ads conversions by time makes it easier for businesses to understand the value of their advertising efforts. With the “by conversion time” columns, can now report conversions and conversion values at the time they happened.

Previously, Google Ads reported conversions by the date your ad was clicked by default. This meant that if someone clicked on your ad last week and converted this week, both the click and the conversion were attributed to the date of the click. While this method helped you accurately measure metrics like cost per conversion and return on ad spend, it didn’t provide a clear picture of when the conversions actually happened.

With the new “by conversion time” columns, you can now see the conversions that happened in the week they occurred, regardless of when the ad was clicked. This means that if your ad was clicked on last week and the traffic converted this week, the “Conversions (by conv. time)” column will now show a conversion for this week, providing a more accurate representation of when the conversion occurred.

It’s important to note that the standard reporting columns will still count the click and conversions in the previous week. However, the  “by conversion time” columns give you a better understanding of when your advertising efforts generate conversions and can help you make more informed decisions about your ad spend.

In conclusion, the  “by conversion time” columns in Google Ads make it easier for businesses to understand the value of their advertising efforts by providing a more accurate representation of when conversions occurred. Using these columns, you can make more informed decisions about your ad spend and optimize your advertising campaigns for better results.